Customer incentive strategy and comparisons
Not every incentive fits every deal. These guides help you choose a customer-facing incentive, separate it from employee SPIFFs and loyalty programs, and compare it honestly with discounts and rebates.
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8 guidesHow to Choose an Incentive for a High-Ticket Purchase
VideoChoose a high-ticket purchase incentive by scoring customer fit, perceived value, actual cost, margin protection, differentiation, operations, and measurement.
ReadCustomer Closing Incentives vs. Sales SPIFFs
VideoCompare customer closing incentives with sales SPIFFs by recipient, objective, timing, cost, controls, and the sales behavior each program changes.
ReadCustomer Incentive Ideas That Help Close the Sale
Compare customer incentive ideas for high-ticket sales, including added services, upgrades, experiences, rebates, gift cards, and discounted travel vouchers.
ReadCustomer Incentives vs. Rebates
VideoCompare customer incentives and rebates by customer experience, timing, claim requirements, perceived value, business cost, and sales impact.
ReadDiscounted Travel Vouchers vs. Cash Discounts
VideoCompare discounted travel vouchers with cash discounts by margin cost, price perception, customer value, differentiation, and measurable sales impact.
ReadDiscounted Travel Vouchers vs. Gift Cards
VideoCompare discounted travel vouchers and gift cards for high-ticket sales by perceived value, business cost, differentiation, fulfillment, and customer terms.
ReadPurchase Incentives vs. Loyalty Programs
VideoCompare purchase incentives and loyalty programs by timing, customer behavior, value, cost, data requirements, and revenue measurement.
ReadWhat Is a Customer Purchase Incentive?
VideoA customer purchase incentive adds defined value to an eligible transaction to influence timing, choice, order value, or response without changing the product.
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