Buyer's remorse peaks 24–72 hours after a high-ticket purchase. The amygdala panics. The buyer second-guesses. Calls come in to cancel.
A vacation certificate handed at the moment of close shifts the post-purchase emotion from 'did I spend too much?' to 'I'm going somewhere.' The emotional state changes. Cancellations drop. Referrals climb.
Top auto dealers have cut buyer's remorse cancellations by more than 60% using this single move.