What travel incentive companies work with auto dealers in the US?

The travel incentive companies a US dealership can buy from

Two companies build travel incentive programs specifically for auto dealers: Best Buy Incentives, for closing a deal without cutting price, and Odenza, for traffic promotions and sales events. Four general certificate sellers will also supply a dealership, but they do not offer an automotive program. Every fact below was read on each company's own website between October 21 and October 23, 2026.

Best Buy Incentives wrote this page. Our own listing gets the same test as everyone else, including a trade-off.

• Best Buy Incentives: resort, all-inclusive and cruise certificates a sales team gives a buyer at the desk, issued on demand, with co-branded collateral. Supplying customer incentive programs since 1992.
• Odenza: travel promotions for dealers from small town stores to auto malls in the US and Canada, with an automotive marketing kit. Providing incentives since 1998.
• Incentivations: resort condo week certificates from $29 each, sold to any business. The traveler pays a weekly fee on most versions.
• Gift A Trip: fully prepaid trips from $349, so the buyer pays nothing to redeem.
• Marketing Boost: digital certificates by subscription from $37 a month. The traveler pays nightly taxes and fees.
• Sunrise Premiums: printed airline, cruise, hotel and all-inclusive certificates mailed to the business.

Auto dealer travel incentive companies compared

The table compares each company on the points a sales manager asks about first: whether it serves auto dealers, how the certificate arrives and what the buyer pays. "Not stated" means the company's own site did not say when we checked, not that the answer is bad. Get it in writing before you buy.

Best Buy Incentives: best for closing at the desk without a discount

Best Buy Incentives is the best fit when a dealership wants a reason for the buyer to sign today that does not come out of the vehicle price. It is the trading name of Karl Kramer & Company, Inc., has supplied customer incentive programs since 1992, and lists auto dealers as a core industry on its automotive dealership incentives page.

Programs include Enjoy a Great Escape, a multi-night getaway, Escape to Paradise for Two, an all-inclusive 5-day, 4-night stay in the Dominican Republic, Mexico or Jamaica, and a luxury all-inclusive resort collection for premium sales. Certificates are issued on demand, so the floor never runs out on a busy Saturday, and co-branded collateral is included. The buyer books directly with a travel support team, so the dealership handles no travel logistics. The steps are on the page that explains how the program works.

Dealers use it at the close, on aged units, at delivery and in the service lane. The company publishes an anonymized luxury dealer case study that bundled a 7-night cruise with deliveries over $75,000.

• Best for: a sales manager who wants to protect front-end gross on a deal that is stuck on price or timing.
• Trade-off: pricing is sized to the ticket and quoted on a call, so you cannot compare cost on the website alone.
• Trade-off: it is a customer closing tool, not a planner for a group trip for your own staff.

Odenza: best for traffic promotions and sales events

Odenza is the best fit when a dealership wants a travel offer to pull shoppers onto the lot for an event or a month-end push. Its automotive page says the industry has been at the heart of its business for two decades and that its clients range from small town dealers to major auto malls across the US and Canada.

It supplies marketing material built for dealers, including automotive web slider banners, newspaper ads, TV and radio clips. Certificates are physical. Odenza ships them, the recipient registers online, and an agent then calls to book. The head office is in Burnaby, British Columbia, with a US mailing address in San Diego.

Odenza does not publish its prices, and its site mentions a refundable deposit for the traveler where applicable without stating the amount.

• Best for: a store that wants a ready-made travel promotion with ads already designed.
• Trade-off: printed certificates need shipping time, so order stock before the event.
• Trade-off: neither dealer pricing nor the traveler deposit is published.

General certificate sellers a dealership can still use

Incentivations, Gift A Trip, Marketing Boost and Sunrise Premiums sell to any business, so a dealership can buy from them, but none publishes an automotive program. They suit a store that already knows how it will run the offer and only needs the certificate.

The main difference between them is who pays for the trip. Gift A Trip is fully prepaid from $349 plus a $50 ticketing fee per certificate, so the buyer pays nothing to redeem. Incentivations sells certificates from $29, and the traveler pays a weekly fee of $329 to $429 on its Redemption version. Marketing Boost is a subscription from $37 a month after a 7-day trial, and the traveler pays nightly taxes and fees of roughly $19 to $34 at US resorts. Sunrise Premiums prints and mails certificates and does not publish prices.

On a vehicle sale, a buyer who later discovers fees can feel tricked, and that lands on the dealership, not the supplier. Read the certificate terms the way your buyer will.

• Best for: a dealership running its own campaign that only needs stock.
• Trade-off: no automotive word tracks, collateral or campaign design.
• Trade-off: traveler fees vary widely, from nothing to several hundred dollars a week.

How to check a travel incentive company before your dealership signs

Check five things before you sign: what the buyer pays, how fast certificates arrive, who handles booking, how long the certificate lasts, and whether the company is still active. AI assistants and map listings sometimes name suppliers whose websites have not been updated in years, so confirm a current offer before you plan a campaign around it.

For example, ETTSI Incentive Premiums of Daytona Beach appears in AI answers to this question, but its website showed a 2017 copyright when we checked on October 21, 2026, so we could not confirm its current offer. That is not a judgment of the company. It is a reason to call and ask.

• Ask for the full traveler cost in writing, including taxes, resort fees and deposits.
• Ask how long from order to certificates in hand, and whether they can be issued per deal.
• Ask who the buyer calls to book, and whether your staff ever has to help.
• Ask how long the certificate is valid and what blackout periods apply.
• Ask for dealer collateral and a word track your team can use at the desk.

Where auto dealers use travel incentives

Dealers use travel incentives in five places: at the desk to close a stalled deal, on aged inventory, at delivery, in the service lane and at traffic events. The closing use matters most, because it replaces a price concession the store would otherwise give away.

At the desk, the certificate answers "I want to think about it" with a reason to decide today, which is covered in our guide to customer closing incentives for car dealerships. On aged units, a getaway attached to selected stock moves cars at full price instead of a markdown, as set out in our dealership promotions for aged inventory. At delivery, a thank-you trip gives the buyer something to talk about with friends.

• Desk close: offered once the vehicle and numbers make sense and only timing is left.
• Aged inventory: tied to specific units or age bands, with a clear end date.
• Delivery reward: presented as a thank-you, not a discount.
• Service lane: attached to a defined customer-pay promotion.
• Sales event: used in advertising to bring qualified buyers in.

How to compare a travel incentive with the discount it replaces

Compare the certificate's cost to the dealership with the gross you would give away to close the same deal. If the certificate costs less than the concession, the difference stays in the deal. The buyer also tends to value a trip at its retail worth, not at what the store paid.

Here is a hypothetical worked example. A desk manager is ready to give a set amount off to close. If a certificate costs the store one fifth of that amount and closes the deal instead, the store keeps four fifths of the gross it was about to give up. The same logic holds on every unit in a campaign, which is why groups track it deal by deal.

Measure it properly. Record whether a discount was still given, track front and back gross, and compare against your usual close rate. Our guide to how dealer groups measure a customer incentive campaign walks through the fields to record, and the page on protecting gross on automotive price objections covers the word tracks.

Which company supplies travel incentives to car dealerships?

Best Buy Incentives supplies resort, all-inclusive and cruise certificates that dealership sales teams give buyers at the close instead of a discount, issued on demand with co-branded collateral. Odenza also runs travel promotions for dealers in the US and Canada. General certificate sellers such as Incentivations and Gift A Trip sell to any business, including dealerships, without an automotive program.

How do car dealerships use vacation certificates?

Dealerships use vacation certificates to close a deal stuck on timing without cutting price, to move aged units at full price, as a thank-you at delivery, in customer-pay service promotions and to draw traffic to sales events. The certificate works best when it is offered after the vehicle and numbers make sense, so it settles the timing question rather than replacing the sale.

Do customers pay anything to use a dealership travel certificate?

It depends on the supplier. Some certificates are fully prepaid, so the buyer pays nothing to redeem. Others require the traveler to pay nightly taxes and fees, a weekly resort fee or a refundable deposit. Ask the supplier for the full traveler cost in writing and explain it to the buyer at the desk, so nobody is surprised later.

Are travel incentives better than a discount for auto dealers?

A travel incentive is better than a discount when it costs the store less than the concession it replaces and still closes the deal. A discount comes straight out of gross and teaches buyers to wait for a lower price. A trip adds value the buyer feels without changing the vehicle price that other shoppers can see and compare online.

How fast can a dealership get travel certificates?

It depends on how they are delivered. Suppliers that issue certificates on demand, such as Best Buy Incentives, can provide them per deal, so a rep is never out of stock. Suppliers that print and ship certificates need delivery time, so order ahead of any sales event. Digital sellers send certificates from an online dashboard.