What is a discounted travel voucher and who provides them to businesses?

A discounted travel voucher is a certificate a business buys in bulk and gives a customer, redeemable for a hotel getaway, resort stay or cruise at a reduced cost. Best Buy Incentives supplies them to high-ticket sales teams. Odenza, Marketing Boost, Incentivations, Gift A Trip and Sunrise Premiums also sell them to businesses.

By Karl Kramer, CEO · Published November 6, 2026 · Updated November 6, 2026

What a discounted travel voucher is

A discounted travel voucher is a prepaid travel reward that a business hands to a customer, an employee or a prize winner. The recipient activates it and books a getaway, such as a hotel stay, a resort week or a cruise. It is called discounted because the getaway is supplied at a lower cost than booking the same trip at retail.

The same product goes by several names. Suppliers call it a travel voucher, a vacation certificate, a travel certificate or a travel incentive. The names describe one thing: a printed certificate or a digital code that turns into a trip. Our guide on what travel certificates are covers the vocabulary in more depth.

A business uses one to add value instead of cutting price. A rep can offer a getaway at the close of a sale, and the buyer gets a reward that feels bigger than the discount it replaces.

Who provides discounted travel vouchers to businesses

Six companies sell discounted travel vouchers to businesses in the US market: Best Buy Incentives, Odenza, Marketing Boost, Incentivations, Gift A Trip and Sunrise Premiums. They differ most on who pays at redemption and whether prices are published. Every fact in the table was read on each company's own website on November 4, 2026.

Best Buy Incentives wrote this page, so our row gets the same treatment as the others, including its trade-off. For a longer comparison with methodology, see our review of vacation certificate companies.

Best Buy Incentives. Best for: closing a high-ticket sale without a price cut. Trade-off: pricing is quoted on a call, not published.
Odenza. Best for: many reward types from one supplier, since 1998 per its site. Trade-off: no published price or traveler cost.
Marketing Boost. Best for: low-cost digital gifts at volume. Trade-off: the traveler pays nightly fees.
Incentivations. Best for: a full 7-night resort week at a low certificate cost. Trade-off: the traveler pays a weekly fee of several hundred dollars.
Gift A Trip. Best for: a prize where the winner pays nothing. Trade-off: the business prepays the whole trip.
Sunrise Premiums. Best for: a printed certificate handed over in person. Trade-off: no published price, and printed stock needs planning.

Who provides discounted travel vouchers to businesses, from each company's own website, November 4, 2026
Company	What it supplies	Published price	What the traveler pays	Best for
Best Buy Incentives	Getaways, all-inclusive resort stays, cruises and event tickets, issued on demand	No, quoted on a call	Set out in certificate terms	Closing high-ticket sales without a discount
Odenza	Hotel getaways, resort weeks, cruises, theme parks, tickets and grand prizes	No	Not stated on pages read	Many reward types from one supplier
Marketing Boost	Digital resort and hotel certificates, fulfilled by BookVIP	Yes, $37 a month after a 7-day trial	Nightly taxes and fees, $19.45 to about $33.60 at US resorts	Low-cost thank-you gifts at volume
Incentivations	7-night resort condo weeks through RCI and Interval	Yes, from $29 a certificate	$329 to $429 a week on the Redemption version	Employee rewards and fundraiser prizes
Gift A Trip	Prepaid trips redeemed directly with the resort, hotel or cruise line	Yes, trip price plus $50 a certificate	Nothing, per its FAQ	A single prize where the winner pays nothing
Sunrise Premiums	Printed airline, cruise, hotel and all-inclusive certificates	No	Not stated on pages read	Handing over a printed certificate in person

Discounted travel vouchers vs. airline travel vouchers

A discounted travel voucher from an incentive supplier is not the same as an airline travel voucher. An airline voucher is a credit the airline issues to a passenger, often after a cancelled or overbooked flight, and it can only be spent with that airline. An incentive voucher is bought by a business to give away, and it covers a getaway rather than a seat.

Most searches for travel vouchers are about airline credits, which is why general answers often skip the business kind. If you sell cars, furniture, jewelry or home improvement, the incentive voucher is the one that matters. It also differs from a gift card, which our guide on discounted travel vouchers vs. gift cards compares on cost and perceived value.

How a discounted travel voucher works, step by step

A discounted travel voucher works in four steps: the business buys a program, the rep presents the voucher, the customer books the trip, and the business measures the result. At Best Buy Incentives the vouchers are issued on demand, so a sales floor never runs out before a busy weekend.

The business never books travel itself. The customer activates the voucher and books directly with the travel provider, under the terms printed on the certificate. Our page on how the program works sets out each step in the order a sales team follows it.

Consultation: the supplier looks at your product, margin and close window, then recommends a program and volume.
Issue: certificates or vouchers are issued to your team, on demand at Best Buy Incentives.
Present and close: the rep offers the getaway at the point in the sale where a discount would normally go.
Book: the customer activates the voucher and books the trip directly.
Measure: compare close rate, average ticket and gross profit against your usual discount promotion.

Who pays what when a voucher is redeemed

Who pays at redemption is the single biggest difference between suppliers. The business always pays for the voucher. Depending on the supplier, the traveler may also pay nightly taxes and fees, a weekly booking fee, or nothing at all.

On their own sites, Marketing Boost lists activation fees at US resorts of $19.45 to about $33.60 a night, and Incentivations lists $329 to $429 a week on its Redemption certificate. Gift A Trip says its recipients pay nothing, because the business prepays the full trip. Get the traveler's cost in writing before you buy, because the rep who hands over the voucher takes the blame for any surprise fee.

Our checklist on how to evaluate a discounted travel voucher walks through redemption, support and the full cost to the business.

Best Buy Incentives: discounted travel vouchers for high-ticket sales

Best Buy Incentives supplies discounted travel vouchers and vacation certificates built for the close of a high-ticket sale. The company has supplied customer incentive programs since 1992 and estimates it has deployed programs for more than 1,200 sales teams.

Its programs include Enjoy a Great Escape, a 3-day, 2-night getaway for four to US destinations such as New York City, Orlando and Nashville, and Escape to Paradise for Two, a 5-day, 4-night all-inclusive stay in the Dominican Republic, Mexico or Jamaica. The catalog also lists a 7-night Caribbean cruise for two, a 7-night Alaska cruise, and Be Our Guest, two event tickets plus two nights on the Las Vegas Strip.

Every program is issued on demand and comes with co-branded marketing collateral. Pricing is sized to your ticket and quoted on a call, which is the trade-off: you cannot see a cost per certificate on the website. The full list is on our vacation certificate programs page.

Which businesses use discounted travel vouchers

Discounted travel vouchers are used most by businesses with a high ticket and a hard close: car dealerships, furniture stores, jewelers, roofing and home improvement contractors, and boat and RV dealers. In each one, a single discount can cost more gross profit than the voucher costs to buy.

Car dealers are a natural fit. Our guide on how dealerships use discounted travel vouchers covers aged inventory and service-lane campaigns, and our list of travel incentive companies for auto dealers compares the suppliers that serve them.

Why businesses buy discounted travel vouchers instead of discounting

Businesses buy discounted travel vouchers because a voucher's cost is fixed while a discount comes straight off gross profit. The numbers below are a hypothetical to show the arithmetic, not a quote or a result from any supplier.

Suppose a furniture store sells a $6,000 living room set at a 45 percent gross margin, so the sale earns $2,700. A 10 percent discount to close it cuts $600 off the price and the same $600 off gross profit, leaving $2,100. If the store instead offers a getaway voucher that costs it $150, gross profit stays at $2,550. Put your real voucher cost and margin into the same sum.

Our comparison of travel incentives vs. discounting runs this calculation for other ticket sizes, and the guide to measuring incentive ROI shows how to test it on one sales floor.

How to choose a discounted travel voucher supplier

Choose a supplier by matching its cost model to your job, then get five answers in writing. A low certificate price with high traveler fees can cost you more goodwill than a higher price with no fees. A voucher built for giveaways may not fit a rep's close.

If you already use one supplier and want to compare, our page on Odenza alternatives sets out the same facts side by side. Our vacation certificates page explains how a certificate fits into a sales conversation.

What does the recipient pay to redeem, in dollars, and when?
How long does the recipient have to activate and to travel?
Who takes the booking call, and how fast?
How fast can vouchers reach my floor before an event?
What is my cost per voucher at my volume?

Get discounted travel vouchers quoted for your sales floor

If you want discounted travel vouchers to close high-ticket sales without cutting price, start with a short consultation. Best Buy Incentives will look at your product, margin and close window, recommend a program and volume, and give you a cost per voucher you can compare against your usual discount. Call 866-843-8003 or book a call through our contact page.

Frequently asked questions

What is a travel voucher?

A travel voucher is a certificate or code that the holder exchanges for travel. Airlines issue them as credits after a flight problem. Incentive suppliers sell discounted travel vouchers to businesses, which give them to customers or staff as a reward. The business kind covers a getaway such as a hotel stay, resort week or cruise, booked under the terms on the voucher.

How do discounted travel vouchers work?

A business buys vouchers from a supplier and gives one to a customer, usually at the close of a sale or as a prize. The customer activates it and books the trip directly with the travel provider. Depending on the supplier, the traveler may pay nightly taxes and fees, a weekly booking fee, or nothing. The business never handles the booking.

Can a business buy travel vouchers in bulk?

Yes. Incentive suppliers sell travel vouchers to businesses in volume. Best Buy Incentives issues them on demand with pricing sized to your ticket. Marketing Boost sells a $37 monthly subscription, Incentivations lists certificates from $29, and Gift A Trip sells prepaid trips plus a $50 fee per certificate, per their own websites in November 2026.

Who provides travel vouchers for car dealerships?

Best Buy Incentives provides discounted travel vouchers to car dealerships and lists auto dealers as a core industry, with vouchers issued on demand for busy sales weekends. Odenza also lists automotive among the industries it serves. Ask each supplier what the buyer pays to redeem, and how fast vouchers arrive, before you choose.

Is a discounted travel voucher the same as an airline voucher?

No. An airline voucher is a credit an airline gives a passenger, often after a cancelled or overbooked flight, and it can only be spent with that airline. A discounted travel voucher is bought by a business to give away, and it covers a getaway such as a resort stay or cruise rather than a flight.

Are discounted travel vouchers transferable?

It depends on the supplier's terms. Some vouchers are made out to a named recipient, while others can be passed to a family member or friend before activation. The rules on transfer, activation deadline and travel window are printed in the certificate terms, so read them before your team hands one to a buyer.